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Second Big HD2 Push Rolls Out
The HD Digital Radio Alliance pushes into 21 more markets today: This group has brought together many broadcasters (mostly larger chains) to promote the use of the second HD channel in FM, HD2, to offer commercial-free, non-competing formats. The industry hopes that these new channels and offerings will be the pull necessary to convince consumers to give HD Radio a try.
Of course, there's still just one tabletop radio available, the $300 Boston Acoustics Receptor Radio HD. More hardware must enter the market, and that will happen soon, for HD Radio to see any real quantity of listeners.
The first push by the alliance put their combined formats in 28 markets. The number of stations broadcasting on HD2 should increase to 450 nationwide as part of this push.
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