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AM/FM Pushes Out Terrestrial Message: We're Free
The blitz for HD Radio to catch on among AM/FM listeners is on: The LA Times writes about the threat of satellite to terrestrial radio today, with a small focus on local FM stations, and a great overview of the market. Satellite has tripped with higher costs in this last quarter, and if enough HD Radio-equipped receivers can get into the market, the ground stations might make a run for listeners who would otherwise pay over $150 per year for satellite reception.
Meanwhile, Billboard reports on the first phase of a $200 million in-kind advertising campaign for digital AM/FM supported by all major radio chains. The ads try to inform about the benefits, but it's definitely going to be a problem to describe better audio on the same medium that people may find lackluster compared to digital formats. As audio stores start to stock HD Radio receivers, that will change. Boston Acoustics gets a boost from these ads: as the only company with a home receiver currently shipping, they're mentioned in some segments. Boston dropped its price for $499 to $299 for the full-featured, rich-sounding Receptor Radio HD on Feb. 1.
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